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Strategic Succession Planning Is a Must

Strategic success planning is a must

If your institution is experiencing the effects of the Great Resignation, then strategic succession planning is a must. Our clients across the nation experience the challenges that come from the transition between the legacy employees and the younger generation moving into all positions of the organization. The key to a successful transition is to have a strategic succession plan for all positions in the institution.

Below are five strategic steps you can take to successfully transition successors into their new positions and keep legacy employees happy in their last months with your institution:

1.      Choose Successors Wisely.

The first step before you even start the succession planning process is to choose the specific successors for each key position wisely. Start by asking these questions:

  • Who is retiring in our organization within the 12-24 months? Make a list with name, title, department, approximate retirement date. Often, you will find out through casual conversations. You can also ask everyone the same question during the performance review: Where do you see yourself in the next 3-5 years?
  • Are those retiring occupying leadership positions?
  • Are other individuals in key positions throughout the institution who possess unique knowledge retiring?
  • Add the following columns to your list: Immediate Successor (in case of an unexpected departure or death), and Strategic Successor (the planned successor). Enter the name of the potential successor on each column. It is acceptable to enter more than one employee who will fulfill only one of the functions the current employee is performing in their current role.

2.      Update Job Descriptions.

Now that you have your list completed, it’s time to focus on job descriptions. The top benefits of establishing job descriptions are to:

  • Establish accountability so each employee knows exactly what they’re responsible for.
  • Clarify roles so everyone knows what others do in the company.
  • Ensure jobs are classified properly based on federal and state labor laws.
  • Include your organization’s core values as a best practice. Doing so prompts each employee to assess if their core values align with the organization’s.

3.      Formalize Performance Review Process.

Now that you have job descriptions established, it’s time to hold employees accountable to perform the jobs you hired them to do. Your employees deserve to know how they’re doing and their potential career opportunities within your company. 

The performance review process starts with an employee self-evaluation to assess how they feel they performed their job in the past year, what training they received and what they want to learn in the upcoming year, what other areas they may be interested in learning about, and where they see opportunities to improve. Providing employees’ input to managers help them to write a meaningful performance review.

Lastly, as a best practice, have the “money conversation” separately from the actual performance review meeting. This takes away the anxiety of the employee wanting the manager to “get to the raise, please.” Both parties can then focus on truly evaluating the employee’s performance and planning for their future with the company.

4.      Establish Clear Accountabilities and Expectations.

The next step is to establish clear accountabilities for both the person leaving and the designated successor. Create milestones during the time they work on the formal transition of duties. Depending on the position, the transition should start anywhere from 3 months before departure to two years before the person retires such as in the case of the President or CEO.

The person leaving or retiring is accountable to transition all the duties that are unique to the position and that only that person knows. The successor is accountable to learn and put into practice the new responsibilities within a specific timeframe. In the case of a CFO position, for example, where there are tasks that are only done quarterly, you need more time to ensure the successor has enough opportunities to practice. Of course, you should also have other backups to assist the successor with the new duties after the employee retiring leaves.

If you are promoting from within, then you also need to create a succession plan for the employee moving into the new role who’s position is now vacant.

5.      Implement Mentoring Program.

There is another aspect of the succession planning that is extremely important too: Mentoring the successor. For example, if an experienced Ag lender is retiring, it is important to mentor the successor on how to deal with the various customers’ loans as well as their individual relationships. The retiring employee must transfer the “knowledge of the customer relationship” to the successor in the best way possible, so your customers have a seamless transition.

Successors can have more than one mentor in their new role. For example, if a successor is transitioning to the Director of IT or CIO type position, the successor may need a technology mentor and a leadership mentor depending on the person’s leadership experience.

If you want a successful transition and positive experience for both the person leaving and the successor, then strategic succession planning is a must. Going through these steps above will ensure you have a good base to start from. I hope these ideas help you in your succession planning journey for your organization.

Building Business Pages on your Website

Building business pages on your website

Need a starter on building business pages on your website? We’ve put together some site design tips to help your website better highlight your treasury management and business focused services.

Get the Structure Right

Did you know that the URL structure is an important part of the visibility of your pages? It not only helps the search engine find the pages so they can be indexed, but it also helps your site visitors easily navigate your site. Here is a sample business pages (Treasury Management) section for your website:

  • Concentrate all business services into their own structure. We recommend building a landing page for all treasury management services. Call this page “Business Services” and use the URL of yourwebsite.com/business-services/
  • Your business services landing page should have an overview of the businesses services you offer and a link to each detail description page describing that service.
  • Create a detailed description page for each of the business services you offer. These pages will be under the /business-services/ landing page you just created. For instance, if you offer positive pay, the detail page for this service would be /business-services/positive-pay/. If you do ag lending, a detail page for this service could be /business-services/ag-lending/ (although one could argue that ag lending is a service line all to its own and deserves its own landing page structure).

Write Good Content

Once you have your pages re-arranged in the new site structure, your pages need to deliver value to the reader. How do you deliver value? Provide great information about the services – not only the features, but the results and benefits to the business who utilizes them.

Each page should be around 500 words and include a good service description, who this service is for, a few screen shots of the service, and a FAQ section for that service. You can even add a two-minute video to describe the service. These are easy to produce as you can just do a voice-over narration of a PowerPoint presentation.

In addition to explaining the deliverables for that service, you can also include a detailed write up on how to use the service. Don’t just provide a link to a PDF file, include the entire instructional document right on the page (this adds to your page length helping search results) in addition to providing a link to a PDF version of the same instructions.

Once you have it written, begin to improve it by making it easier to read by using this post at Mighty Citizen.

Finally, write your content with Search Engine Optimization (SEO) in mind. This will help search engines index the pages on your site. When a prospective customer searches for content related to a treasury management service you offer, if formatted properly, your page will display in the search results page.

Now, go get busy building business pages on your website by refreshing your content to help drive traffic to your treasury management services.

Looking for ideas to expand your Treasury Management reach to new business customers? Look into the TMClarity Framework, our comprehensive and transformative training and Treasury Management business management system that leads to greater sales success, higher margins, and increased customer retention in a competitive marketplace.

Books by Marcia Malzahn