Looking for ways to improve your website’s search rankings for business class and treasury management services at your community bank or credit union? We have some ideas to leverage the footer of your website to improve search results.
We’ve recently seen a trend in website development of adding a site index in the footer of the website. A site index is a page on your website which lists a link to every page on the site. Traditionally, this page has been on a dedicated page (we’ve seen this page for over 20 years) and it was a useful tool for both the site visitor looking for a particular page and search engines trying to index your website.
Instead of having a dedicated page for this site index, we recommend integrating it into the footer of your website, making it easier for site visitors to find and providing additional links to content buried within your site.
Adding Page Links to Your Footer
Creating a page index in the footer of your website should be relatively easy. Here are some recommended steps to follow:
Create a listing of your site structure. Write down your site’s structure beginning at the top level, then listing each of the pages under each top-level page.
Manually written website layout exampleIdentify where you can re-design the footer of your website to both make it look better and create room for your site index. We’ve placed several screenshots here for inspiration.
Work with your web developer on some samples of what the new footer will look like. If you haven’t yet structured your site into our recommended Consumer, Business, and Ag products structure, you’ll have to do your best to make the footer menu make sense. Even if your site doesn’t use our recommended structure, you can make the footer look like it.
Select the best example which both is easy to understand and generally improves the look of your website. Don’t forget to verify the new layout will be mobile friendly.
Have your web developer deploy the new footer.
Once the new footer is live, have your developer re-submit the home page to Google Search Console.
You’ll now have a modern footer on your website, highlighting business treasury management products and providing your site visitors with easy access to all pages. In addition, your new footer will increase the number of internal links to pages – making it easier for web search engines to find your content. What treasury management projects are you working on? As always, we’re here to help.
Looking for ideas to expand your Treasury Management reach to new business customers? Look into the TMClarity Framework, our comprehensive and transformative training and Treasury Management business management system that leads to greater sales success, higher margins, and increased customer retention in a competitive marketplace.