Last Revised: December 1, 2018

 

Malzahn Companies Cookie Policy

 

This Cookie Policy explains how the Malzahn Companies’ group of websites (“Malzahn Companies”) use cookies and similar technologies to recognize you when you visit our websites and online portals (collectively “Websites”). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

 

What are cookies?

A cookie is a small file sent to your web browser and stored on your computer. They are unique identifiers that allow our systems to recognize your computer, let us know you have visited before, and tell us the pages you visited on our Websites. Some of the cookies we use are essential to help you access and move around our Websites and use all their features. Without these cookies, our Websites would not work properly and you would not be able to use certain important features.

Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences and improving the sign-in process. If you do not want to receive cookies, you may change your cookie preferences in your web browser. Be mindful, however, that rejecting cookies may affect your ability to use or take full advantage of Malzahn Companies’ Websites.

 

What’s the difference between first and third party cookies?

Cookies set by the website owner (in this case, Malzahn Companies) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognize your computer both when it visits the website in question and when it visits certain other websites.

 

Why do we use cookies?

We use first party and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites to operate, and we refer to these as “essential” or “strictly necessary” cookies.

We also use cookies for website analytics. By counting the number of unique visitors to our Websites or developing other aggregate statistics about the operations of our sites and services, we can improve the performance of these sites and services.

As you browse Malzahn Companies’ Websites, advertising cookies may also be placed on your computer from third parties to help us understand your interests. Through the use of third-party advertising partners, we can then present you with retargeting advertising on other sites based on your previous interactions with Malzahn Companies.

The specific types of first and third party cookies served through our Websites and the purposes they perform are described below:

 

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.

You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

 

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.

All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

 

Functional Cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages.

If you do not allow these cookies then some or all of these services may not function properly.

 

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.

They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

 

What about other tracking technologies, like web beacons?

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”).  These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Websites or opened an e-mail that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our Websites to another, to deliver or communicate with cookies, to understand whether you have come to our Websites from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

 

How can I control cookies?

You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Websites though your access to some functionality and areas of our website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.

 

How often will you update this Cookie Policy?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

 

Where can I get further information?

Please use the form on the Contact Us page, or send postal mail to Malzahn Companies LLC – 16494 73rd Ave N – Maple Grove, MN 55311 – USA.